Job Description:
The Bank of Punjab (BOP) is among Pakistan’s fastest-growing banks, with a strong network of over 850 online branches across the country. As part of BOP careers 2024, BOP is currently hiring a Head of Marketing Strategy & Branding in Lahore, under the Staff & Strategy Group. This role offers a unique opportunity for professionals to contribute to the bank’s mission of delivering value-added services and establishing a strong brand presence.
In this role, the selected candidate will lead the development of marketing strategies, manage budgets, and collaborate with various teams to drive BOP’s brand growth. The job requires extensive experience in branding and strategic marketing, ensuring alignment with the bank’s objectives. This is a high-level position with a competitive compensation package, offering growth in a dynamic work environment.
Organization:
Bank of Punjab (BOP)
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Position:
- Head of Marketing Strategy & Branding
- Grade: SVP/EVP-I
- Location: Lahore
Eligibility Criteria:
- Qualification: Bachelor’s degree in Business Administration, Management, or a related field from a recognized university (HEC approved or foreign institution).
- Experience: At least 9 years in managing marketing strategies and teams, with a focus on branding and strategic initiatives.
- Age Limit: Up to 55 years as of November 24, 2024.
Major Responsibilities:
- Develop and implement comprehensive brand strategies.
- Formulate and execute marketing plans aligned with business objectives.
- Manage marketing budgets efficiently.
- Collaborate with business teams and stakeholders to align brand strategies.
- Oversee marketing campaigns, including both ATL (Above-the-Line) and BTL (Below-the-Line) initiatives.
- Spearhead social media campaigns to enhance brand visibility.
- Drive creation of content, including articles, videos, and infographics, to engage target audiences effectively.
Important Notes:
- Only shortlisted candidates will be contacted for interviews.
- No TA/DA will be provided for the interview.
- BOP is an equal opportunity employer and encourages women, minorities, and persons with disabilities to apply.
- Competitive remuneration is offered for this position.
How to Apply:
Interested candidates fulfilling the requirements are encouraged to apply online through Rozee.pk by November 24, 2024.
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